Allurement

Used in a sentence:

• The allurement might have held appeal for a majority of men but for me I could resist her charms, if for a small while.

Source: Wiktionary

Commentary:

Need a way to describe how alluring something is without the word allure or alluring? Look no further! This is another one of those small words that while technically English, few people use so it just isn’t popular. We say “Wow that iPod is alluring” or “The alluring display called to me.” Using the word allurement requires a lot of setup as well. You have to have already established what is alluring without using the word alluring, then you can refer to the alluring object as an allurement, and the reader understands what you’re talking about. For some reason I keep picturing middle eastern sultans and genies and belly dancers when I think of this word.