Giftcards & Apple eBooks follow up

by on Nov.15, 2010, under Articles, Books

Is Apple Using Gift Cards to Prop Up a Sagging iBookstore by Sarah Weinman (DailyFinance)

So coming fast on the heels of my article about gift cards and eBooks, now there is talk about an iBooks specific giftcard.

Let me stress to those who read my article and think that is a good idea for me, no, it isn’t. A normal iTunes card is far more versatile and I would definitely prefer that.

Some of the numbers that come up in the article are interesting however. the iBookstore isn’t even in the race for book sales with the other mobile eBook platforms. I wish I could say I was surprised. Given the limitations I found regarding the iBook app in terms of gift giving, plus that there no accessing books on the primary buying platform for the iPad: The iTune Store, plus no web purchasing or browsing for the iTunes store. I think all of these are major hindrances to purchasing.

Somehow though I don’t see Apple fixing any of these problems. =

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