Archive for May 3rd, 2012
While I have yet to experience this change, there has been plenty of people talking about it across blogs and YouTube itself. What is Google doing?
They’re replacing the like button on YouTube videos with a Google Plus button.
One of the reasons why is because professional YouTube users rely upon not just views, but likes, in order to gain revenue. Plus YouTube’s new initiative to launch actual produced channels like Geek and Sundry, are going to use likes similar to television ”Nielsen” ratings.
This means that Google is effective sabotaging YouTube’s rating systems by trying to market their social network. And while I like Google Plus, it is not unlike trying to fill out customer service review survey for that especially helpful phone rep who helped you fix that problem you were having, only to learn you need to sign up for the company’s newsletter before they’ll let you take the survey.